TTM+ 2015: Forecasting the Future of Tourism in Thailand


Thailand Travel Mart Plus (TTM+) 2015


For the second year in a row the iTravel Channel team visited the Thailand Travel Mart Plus Amazing Gateway to the Greater Mekong Subregion (TTM+) during 3-5 June 2015, in Bangkok. Now in its 14th year, this is Thailand’s largest annual B2B tourism and travel trade event held at Impact Muang Thong Thani.

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TTM, Experience With Us

Natalie spoke with Mrs. Juthaphorn Rerngronasa, Acting Governor of the Tourism Authority of Thailand (TAT), following an international media briefing at TTM+ discussing the outlook of Thailand’s tourism industry highlighted by the event. “The theme of this year’s TTM, “Experience with Us,” reflects the idea that travellers want to “experience” and learn something new to satisfy a deeper need for participation, creativity, community, and idealism. It is in line with the “2015 Discover Thainess,” campaign, which highlights the experiences offered by the Thai way of life, Thai culture and hands-on Thai activities; such as, Thai boxing, Thai massage, Thai cooking, and Thai classical dance.”
TTM Plus 2015 Welcome Reception

Market Share on East Asia Tourists

The largest market for tourists into Thailand currently is from East Asia (China, Korea, Japan etc.) With such a huge market share we spoke to the TAT Executive Director for the East Asia Region, Mrs. Srisuda Wanapinyosak, to learn why East Asian tourists love visiting Thailand and what they will be doing to retain and increase this.

Buyers and Sellers at Thailand Travel Mart Plus (TTM+)

The TTM+ hosted 362 buyers from 50 countries. China was the largest contingent (42) followed by the United Kingdom (29), Australia (20), India (18), ), the United States of America and South Africa (15). With such a diverse group of attendees to TTM+ iTravel spoke to both Buyers and Sellers to get their opinion on the effect of this kind of trade show and this country as a travelling destination. Many, both based in Thailand and abroad, applauded Thailand for being a country that offers everything to a traveller.

Tourism Products

From luxury city life to stunning nature, cuisine and culture, it’s a destination that can fit many demographics. A small but growing market is North American visitors to Thailand. iTravel learnt that they choose this destination primarily because of the unique culture – its completely different to their homeland. Also because Thailand is a long-haul flight away, people feel special and privileged to experience the charm of Thailand because it’s a rare destination.

And tourist figures for Thailand are still looking promising, especially after Bangkok remains the Asia-Pacific’s top destination city for air travel, and is the world’s second top destination city after first-ranked London, the newly released MasterCard Global Destination Cities Index for 2014 shows. Between 1st January 2015 and 25th May 2015, Thailand received 11.95 million visitors, an increase of 19% on the previous year. This provided income of 17.12 Billion USD. While it’s estimated that the country will host in total 28 million visitors for the entire year, representing 42 Billion USD in revenue.

Thailand Launches App for Muslim Tourists

Another innovation announced at the TTM+ was that The Tourism Authority of Thailand (TAT) is to launch its first App designed specifically to make it easier for the growing number of Muslim visitors to find Muslim-friendly products, services and facilities nationwide. To be launched on 22 June, 2015, the App for IOS and Android will be both an online and offline guidebook that will help Muslim visitors find mosques, halal restaurants and hotels, shopping centers with prayer rooms, and other facilities around the country.

Plan your Thailand Vacation, Holiday or Getaway

Well I’m afraid that that is all we have time for on this edition of iTravel Exclusives. If you’d like to find out more about the campaign, keep your eye out for the ‘Women’s Journey Thailand’ mobile app, which should be released very soon.

Use our wealth of knowledge and experience through our video travel guides to plan your next vacation or holiday. Be sure to watch all of our videos on Bangkok, Thailand, for a complete overview of this fabulous city.

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